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Welcome to Join TourGether~

To inspire you to take action to change something or do something new, Swedish furniture giant IKEA created an ad that tells of the story of an adorable old man escaping from the humdrum routine of his life. Therefore he start a world travelling.

The spot, entitled ‘Start Something New’, features an elderly man who walks to the park everyday, to sit on a park bench with other old men to feed the birds.

One day, as he approaches the bench, he finds that his space has been occupied; so, the next day, he returns with his own fold-up chair from IKEA.

As he finds that he is no longer restricted with the help of his portable chair, he decides to find new spots to feed new birds—which eventually leads him to traveling across the world, to gain new experiences and learn about different cultures.

The ad shows that even a small and simple decision, like buying a chair and travelling, can be life-changing. So start to find the travel partners!



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